Who is the target audience for your book?
My target audience is first and foremost the people who get that wearing black/piercings/ink isn’t a cue that one is “depressed” or trouble. It’s the readers who know that being “alt” often equates to being quite happy—and quite interesting.
As a teen and later as a university teacher, I’ve known so many incredible people who weren’t the least bit interested, impressed, or even aware of the mainstream crowd. I get so furious at the stereotypical portrayals of the alt crowds. I will resist the urge to name names of the offenders, but the bottom line is that the “weird”/creative/alt characters are often seen as targets to be assimilated, freaky wisemen to enlighten the mainstream main character, villains, et al. I wanted to write the people I have known for the readers who get that these others traits ascribed to the alt crowd are assinine, condescending, just wrong.
But that’s just one facet of the readers I want to reach. My text deals with issues of volition, the trouble with living in a world where there are rules to follow that one doesn’t make but cannot escape. That is a reality I expect that many young adults can identity as their own. I want to talk to them. Some of those volition issues are gender issues, sexual assault … I know that topic far too well. I want to speak to the readers who also know that reality. I want to remind them that there are a lot of paths that can follow Bad Things. I want to remind them that Bad Things aren’t always fatal to happy endings—but admit that sometimes we need to redefine what “happy endings” are.
I want to talk to the readers who dig faeries, who believe that the world is more complex than we know, who get that moral relativism is fun to ponder, who like eclectic things, who are jonesing for tattoos, who … I dunno. Mostly, I just want to reach whomever does me the honour of wanting to read my text.
View all answers from: Melissa Marr, Audience
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